RECONSTRUCTION OF THE BATTLE OF GRUNWALD AS EMOTIONAL PROMOTIONAL MESSAGE
Hochleitner, Janusz (University of Warmia and Mazury in Olsztyn, Faculty of Humanities) &, Makowski, Michał (Powislanski College in Kwidzyn, Faculty of Management)
GeoJournal of Tourism and Geosites, Year IV no.1, vol. 7, (May 2011)
The study presents the possibility of using an event in promotional activities in the market of tourist services. Authors indicated the most important issues related to the practical implementation of a promotional event of a reconstruction of historical events as an example of modern reconstruction of a medieval battle of Grunwald. Increasing number of such events show widespread demand for participation in cultural tourism. These events give people excellent opportunity to emotional join in playing the scene in historic costumes or even visit the camps of reconstruction groups.
There are many ways for promotion of specific goods, services or ideas. Promotion requires a perfect understanding of the product features, customer needs and expectations but also appropriate creativity and attractiveness. The use of traditional promotion tools is becoming increasingly apparent boring and ineffective. Looking for an efficient way to exist in the minds of recipients of promotional messages it becomes necessary to temporarily penetrate into their consciousness. It is not about the impact of unconscious, but about the emotional involvement of human consciousness voluntarily participating in the process of marketing communications.